Nice to mee t you!
Love Hate Parallel began in Adelaide, South Australia, in 2015, from my love of fashion, movement and the feeling that clothes can give you when you put them on. I’ve always believed fashion is a way to express who you are, make a statement and feel confident in your own skin. Sport has taught me something different but equally important: empowerment, teamwork, challenge and belonging. I wanted to bring these two worlds together and create clothes that feel good to wear, look good, and can move with you through different parts of your life.
“For me, fashion is a way to express individuality, make a statement and feel truly yourself. Sport, on the other hand, is about empowerment, teamwork and a sense of belonging.”
That is the feeling behind Love Hate Parallel. Our designs play with clean lines, bold typography, colour and movement. They are made for people who are always on the go, who enjoy a strong look, and who don’t want to feel like they have to choose between style and functionality.
Over the years, Love Hate Parallel has also had the privilege of working with local volleyball clubs and teams, creating uniforms around the real needs of the people wearing them. Comfort, movement and functionality matter, but so does the feeling of putting on a uniform and becoming part of something bigger. It is about the team, the shared goals and the connection between people.
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We make our pieces to be worn, re-worn and styled in different ways. Quality, longevity and versatility are important to us because we want our clothes to stay with you, rather than simply pass through your wardrobe.
Today, 80% of our products are made right here in Adelaide, South Australia. Being able to work with local production and contribute to the community that has been part of our journey means a lot to us.We also try to make thoughtful choices along the way. Our fabric offcuts are donated to Backpacks 4 Kids SA, where they can be given a new purpose instead of simply being thrown away.Most of all, Love Hate Parallel is about feeling something when you wear our clothes.We’re so happy you’re here. Take a look around, find something that feels like you, and make it your own.
Much Love x