
Fashion is one of the most polluting industry, but it can also be an universal player in protecting our planet. We really appreciate sustainability at Love Hate Parallel, we design clothing to have a long and valuable life, produce and distribute everything thoughtfully to make sure we eliminate unnecessary waste, and work with 2 seasoned small family factories in China and local labour to ensure ethical practices and the highest quality items, as well as supporting South Australia economy by hiring local models, hair/makeup artists and photographers. We have also excluded all types of plastic in our packaging process in September 2024.


No inventory means NO WASTE
Fast fashion’s low price points and constant stream of new items means people are buying more pieces - therefore getting rid of them - more frequently. One of the main environmental issues in retail is that large quantities of unsold inventory often ends up in landfills.
We eliminate this catastrophic problem by producing most orders on demand and capsule limited collections.
Beyond the environmental benefits, on-demand production makes good business sense by only producing what’s needed, we can pour more resources into creating the best possible pieces and avoid the limitations of the traditional seasonal calendar that most of the fashion world subscribes to. We can offer you what you want, when you want it and we believe the best way to avoid these problems is to create clothing that you’ll love for years to come.
Sharing the Thread: Donating Fabric Scraps to Creative Makers
At Love Hate Parallel, we believe in the power of giving back to the community and making a positive impact wherever we can. That’s why we’ve started donating our fabric scraps to local volunteers who are making a difference by creating backpacks for kids in need through the KIDS SA initiative. These volunteers take the fabric scraps we donate and turn them into colorful, durable backpacks, providing children with essential school supplies and a sense of pride in carrying something made with love and care. By repurposing fabric that would otherwise go to waste, we’re not only reducing our environmental footprint but also supporting a cause that helps young students start their educational journey with confidence and joy.



